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The Puerto Rico Hotel & Tourism Association (PRHTA) represents the shared interests of its more than 450 corporate members, including hotels, restaurants, tour companies, suppliers of hospitality goods and services, airlines, cruise lines and educational institutions. We are the primary voice of Puerto Rico's hotel and tourism sector, dedicated to representing, marketing, promoting, protecting and reporting on our industry. Our ultimate goal is to contribute to Puerto Rico's standing as one of the world's finest tourism destinations through a variety of creative marketing strategies.
Tourists: Everyone’s Responsibility/El Turista: Compromiso de Todos is a campaign launched by PRHTA to remind islanders that the well-being of tourists is everyone’s responsibility. Tourism is a fundamental part of Puerto Rico’s economic development, and the campaign has sought to create awareness among all sectors of the tourism industry and the general public as to the importance of offering tourists not only excellent service but also memorable personal contact. The message has successfully been taken to hotels, educational institutions, towns and cities around the island, and the media.
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