Monday, December 11, 2017

 STR Lodging Industry Overview - Rico Louw

 “This data presentation will review key performance indicators for the Caribbean market, to also show this by regions, with a breakdown to how each country is performing, enabling benchmarking throughout.

There will also be an update on new construction bringing in new room inventory, along with a forecast on how we predict this market will perform”.

STR Workshop on the STAR Program - Rico Louw 

“A workshop designed to help users overcome information overload, with an agenda addressing the importance of benchmarking to walking through a sample report and how to report data to STR. The workshop will also have time to address questions from users”.


Tuesday, December 12, 2017

Meet the Millennials:  The Tourists to Change it All - Barbara Wold  
Millennials (the 21-34 age group) are changing travel for the better by searching for real experiences.  They want to see the world and discover what is in their own backyard.  Understand them and get to know them.  Millennial travel habits and online activity is changing the face of the travel, tourism and hospitality as a whole.

Baby boomer marketing doesn't work on millennials. They require a totally different conversation.  We have to set up our game.  Millennials are ready to travel. 

Multi Generational Travelers -- Are you Adapting? - Barbara Wold
Bring everyone along for the ride.  From grandparents to grandkids, families today are jet setting together.  Forget leaving the kids at home or telling your parents you'll see them next Thanksgiving.  Today, more extended families are taking trips together.  In fact, travel agents report that 35% of clients take multi-generational trips once a year.  So what is behind this growing trend of families jet-setting together?

Wednesday, December 13, 2017


New Trends on Tourism - Alfredo González from AG Hospitality Group
Learn how the world in behaving and how these changes affect Puerto Rico.

Quick Tips and Tools to build a Successful Marketing Strategy for your Small Business - Xavier Ramírez from Combate Beach Resort

In today’s competitive environment, staying in front of customers’ eyes, is key for your small business success.   Running a small business, obligates you to have many roles and wear multiple hats; marketing can eat a lot of your limited time.  However, not investing quality time in marketing or not executing correctly, can be detrimental to your business.  In this seminar, we will cover various marketing and promotion platforms, along with a few tips and tools, to help you and your small business to have a fighting chance, by creating a sound marketing strategy that will give you visibility in the market place, both locally and abroad.   

How to Tell your Brand Story from Instagram - Carmen Portela & Mónica Ortiz from Synapse Social Media

Did you know that 48% of Instagram users rely on Instagram to discover and choose their next travel destination? With over 700 million active users per day and 95 million pictures and videos posted on a daily basis, Instagram needs to be in all travel & tourism marketeers priorities.

Instagram is a storytelling platform that lets travelers discover and find inspiration for their next destination. Join us in discussing how to tell your travel story through a curated photographic community.