The Puerto Rico Hotel & Tourism Association was established in 1950 in San Juan as a not-for-profit organization. It is made up of more than 570 corporate members such as hotels, restaurants, airlines, tour and car rental companies, cruise lines and suppliers of good and services to the tourism industry.

Our Mission

The Puerto Rico Hotel & Tourism Association (PRHTA) represents, protects, promotes, informs and educates its members to enable them to achieve their business objectives.

Our Values

Our Association’s values represent the shared beliefs the guide our decisions and actions. As an Association, we are committed to being:

Strong

We are the primary voice of the tourism industry in Puerto Rico.

Proactive

Our responsibility is to keep abreast of marketing and economic trends, upcoming legislation, and to formulate policies to address them in timely manner.

Professional

We want to project and maintain the highest level of ethics and social responsibility within the industry and the community at large.

Objective

Our programs and services are driven by the principles of integrity, fairness and ethical behavior.

Open

Coordination and communication are essential ingredients for the continued growth, support and participation of our membership.

Our Goals

• To combine the talents and efforts of all our members and channel them through the Association to improve the business environment for Puerto Rico’s tourism.
• Lobby the Legislature to support laws that are favorable to our industry.
• To increase the professionalism or our work force through education and training.
• To strengthen our ability to promote Puerto Rico as a prime tourism destination
• To improve membership services and benefits
• To encourage active member participation in all committees.
• To work closely with the Puerto Rico Tourism Company, the Puerto Rico Convention Bureau and the Puerto Rico Convention Center